Foot Traffic Report: 2017 Year in Review & 2018 Forecast
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View ArticleBeginner's Guide to Federated Learning & Differential Privacy
March 27, 2020Submitted by AqillizIt should come as no surprise that the marketing industry is riding a wave of change. In the wake of prolific data breaches and prominent scandals, consumers are...
View ArticleIt's Easy as 1-2-3: Breaking down First, Second, and Third Party Cookies
March 31, 2020Submitted by AqillizOver the course of time, cookies have become the bread and butter of the Internet. Most commonly used for identifying users online and providing a personalised...
View ArticleHow Marketing Organizations are Changing
Featured Image: URL: www.mmaglobal.com/mostt/insights#changeLink to Alternate URL: 0Content Type: Resource Region: GlobalCategories: COVID-19 Marketer Knowledge CenterHuman Resources, Business Tools...
View ArticleCompliance Safety is the New Brand Safety
October 30, 2020Submitted by NeutronianAd measurement firms have long preached the need for Brand Safety tools as a core pillar of digital ad campaign verification, to go along with viewability and...
View ArticleMediaMath Identity Playbook
MediaMath Identity PlaybookReleased in July 2020, MediaMath’s whitepaper Preparing for a Post-Third-Party Cookie World: Identity & the Future of Online Advertising explains how identity works today...
View ArticleThe Neutronian Quality Index - A Data Quality Framework and Scoring Methodology
May 19, 2021Submitted by NeutronianMarketers are faced with a broad array of challenges that include the increasing dominance of the walled gardens, the growing regulatory risk based on new laws from...
View ArticleData Quality Scoring: Identity and Transparency in MarTech
May 19, 2021Submitted by NeutronianWhat role can a Data Quality Scoring framework play in resolving the Identity crisis now that the world has gone cookie-less and over 80 Identity related players have...
View Article2024 Digital Marketing Playbook
2024 Digital Marketing PlaybookMaximize 2024 success with InMarket’s 2024 Digital Marketing Playbook. Complete with 10 powerful strategies, the report contains the most important recommendations...
View Article2024 Gift Card Playbook
2024 Gift Card PlaybookWith 55% of shoppers planning to purchase gift cards in the next few months, InMarket’s 2024 Gift Card Playbook contains key insights and recommendations to help marketers take...
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