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Foot Traffic Report: 2017 Year in Review & 2018 Forecast

Log in with your MMA membership to gain full access to member research.Interested in becoming an MMA member? Click here.Company Email Address *Is my company a member?Password *Forgot your...

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Beginner's Guide to Federated Learning & Differential Privacy

March 27, 2020Submitted by AqillizIt should come as no surprise that the marketing industry is riding a wave of change. In the wake of prolific data breaches and prominent scandals, consumers are...

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It's Easy as 1-2-3: Breaking down First, Second, and Third Party Cookies

March 31, 2020Submitted by AqillizOver the course of time, cookies have become the bread and butter of the Internet. Most commonly used for identifying users online and providing a personalised...

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How Marketing Organizations are Changing

Featured Image: URL: www.mmaglobal.com/mostt/insights#changeLink to Alternate URL: 0Content Type: Resource Region: GlobalCategories: COVID-19 Marketer Knowledge CenterHuman Resources, Business Tools...

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Compliance Safety is the New Brand Safety

October 30, 2020Submitted by NeutronianAd measurement firms have long preached the need for Brand Safety tools as a core pillar of digital ad campaign verification, to go along with viewability and...

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MediaMath Identity Playbook

MediaMath Identity PlaybookReleased in July 2020, MediaMath’s whitepaper Preparing for a Post-Third-Party Cookie World: Identity & the Future of Online Advertising explains how identity works today...

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The Neutronian Quality Index - A Data Quality Framework and Scoring Methodology

May 19, 2021Submitted by NeutronianMarketers are faced with a broad array of challenges that include the increasing dominance of the walled gardens, the growing regulatory risk based on new laws from...

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Data Quality Scoring: Identity and Transparency in MarTech

May 19, 2021Submitted by NeutronianWhat role can a Data Quality Scoring framework play in resolving the Identity crisis now that the world has gone cookie-less and over 80 Identity related players have...

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2024 Digital Marketing Playbook

2024 Digital Marketing PlaybookMaximize 2024 success with InMarket’s 2024 Digital Marketing Playbook. Complete with 10 powerful strategies, the report contains the most important recommendations...

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2024 Gift Card Playbook

2024 Gift Card PlaybookWith 55% of shoppers planning to purchase gift cards in the next few months, InMarket’s 2024 Gift Card Playbook contains key insights and recommendations to help marketers take...

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